Sales Generation:

– Over the last 2 years of Theo, roughly $750,000 worth of artwork has been sold by all the galleries using the Theo Digital Gallery System.
– 20+% of monthly sales involved the Theo Digital Gallery System.
– thousand dollar sales within 15 minutes of sending out first digital photo packs. 
– 75% of Allen Sapp show sales were initiated online with half of those completing in gallery. Instead of printing and mailing a catalogue, Assiniboia Gallery put the money into advertising and used their online gallery to communicate with potential collectors. National advertising combined with online access resulted in over 50% of buyers being new to the gallery coming from Saskatoon, Vancouver, Toronto, Montreal and the Eastern United States.
– 10% of regular exhibition sales came from buyers who had previewed the artwork online before coming into the gallery and buying.

Collector Contact:

– over 10% of those mailed a show invitation browse the online gallery’s exhibition and 10% of those browsers purchased artwork.
– the galleries on average are responding to an additional 20 emails a week. Emails are replies to digital photo packs, requests to view work or access to private sections of web site. The increased opportunity for sales is adding to the bottom line.
– each gallery adds over forty collector email addresses a month from web site requests and regular sales calls from interested clients.
– each gallery’s web site averages over 400 visitors a month.
– over 40 images are viewed each day with 25% being serious collectors examining the larger details.

New Content

– Both galleries are investing half an hour to an hour per day into their online gallery as it is becoming integral to their sales and marketing.
– Galleries are adding upwards of fifty new pieces a month with less than 4 hours of work.
– 25% of online gallery visitors logged into private collector pages.