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What does it cost to run a personalized and informative
online gallery?
What money do you save by sending out digital photo packs
instead of direct mailers?
How much better will your sales be by offering your
clients convenient, private access to your complete inventory?
Our experience and our client's experience has told us
that it
takes a full time webmaster to keep online galleries current and useful to
collectors. The average professional, inventory complete
(300 image), consistently
updated and quality image-based web site costs $10,000 to build and $900
per month to maintain (add/remove 30 images). Most galleries can't afford to grow their
businesses this way. Even if they can, galleries remain dependant on a
webmaster who charges every time they want to put up new work or make a
small change. What if you wanted to change the whole look of your site? Or
suddenly take on a new artist and feature them on your home page? This
will either cost hundreds of dollars to have done by a
webmaster, or you will do it yourself, taking hours away from what you do
best -- marketing your artists and meeting with your collector clientele
-- online and off.
Theo Digital Gallery System is an affordable solution that
combines automatic online gallery maintenance with a revolutionary
marketing tool that allows you to promote and market your artists. Theo Digital Gallery System
allows you to develop your gallery business by generating incremental
sales, and maintains your online gallery in 1/4 the time and at a fraction of the
cost of conventional web site management.
WHAT THEO COSTS
AND WHAT YOU GET FROM THEO
1. Setting Up Your Online Gallery
A one time account set-up fee of $200
A web site design transfer fee of $200-1000
(quoted based on hours required to transfer web site design, artist
information and images)
Optional web site design
This set-up includes:
artist pages with thumbnails,
bios, photographs (for every artist you represent)
artwork display pages (for every piece)
artwork detail pages (for every piece)
category pages (sorts your site by your chosen categories ie:
painting, sculpture, artist genre)
exhibition pages (current, upcoming, archived)
homepage
contact
mailing list, etc. |
Theo also offers our in-house graphic designer for the
complete design of your online gallery starting at $500, or we can use
your existing designs, or your designer, free of charge.
2. THEO LITE: Content (site maintenance)
Your online gallery is ready to be updated by you, whenever and however
you want.
A monthly maintenance fee of $150.
This includes:
web hosting
web back-up (the protection of your data)
new exhibitions
new artists (artist pages, thumbnails, display and details)
update artists (make changes, update news on your existing artist
pages)
new artwork (put up new inventory)
update artwork (mark works as sold, take them down)
new categories |
3. THEO BASIC - Promotion (marketing your artists online)
An additional $100
per month.
This includes the Theo Digital Photo Pack, which allows
you to send thousands of personal email announcements with embedded
thumbnail images that link directly to your online gallery. Theo
automatically generates the photo packs with your letterhead and sends
them out in minutes.
Theo
Digital Photo Packs can be:
exhibition
announcements
newsletters
client-specific requests
new work from a particular artist
multiple artist announcements
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Theo also offers a complete search engine submission for a
one time fee of $60.
Theo provides technical support for all clients.
4. Extras
a redesign/update of
your site's aesthetic (your site is huge -- all pages are
automatically regenerated with your new design)
upgrades - new marketing and maintenance tools that are being
developed monthly.
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Web hosting and service
details
A Glossary:
professional: a beautiful and cleanly designed site that reflects
your gallery's aesthetic. A site that navigates well.
inventory complete: all of your gallery inventory
at your fingertips, archived and available for you to privately promote to
interested collectors. This inventory is not necessarily published for
anyone to see online. It exists in your online archive.
consistently updated: the most important factor in
maintaining an online gallery that is useful and informative to your
collectors is a web site that invites visitors back with changing content.
quality image-based: artwork images that are of the
highest quality and presented as quick-loading thumbnails, quick-loading
display images and beautiful details that feature brushwork and artist
signatures. Your visitors never have to wait to see the art, and can get a
quick idea or pour over a detail.
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