The contemporary art fair, Affordable Art Fair, New York, will be providing all gallery exhibitors with a new complementary service of additional web pages on the AAF web site http://www.aafnyc.com/. These new pages will allow collectors to preview the AAF's exhibitor's artists and artwork in anticipation of the fair opening. This content will be easily added using a simplified version of the Theo Digital Gallery System called FairSoft. Existing Theo clients that will be attending the art fair can share their artwork with the simple click of a button saving them time while increasing their opportunity to find new collectors.

January 2004: Theo opens New York office

We're thrilled to announce that Theo has just opened a second office in New York City (our first is in Vancouver, Canada). We look forward to finding more great talent to add to the Theo team and to servicing our growing client base in this phenomenal city. Theo is located at 56 Lispenard Street, in Tribeca. Theo President Richard Thompson, has moved to New York with his wife, artist Sara Genn, to oversee the operations.

January 2004: Theo partners with Art Miami , Miami

Art Miami provided all 2003 gallery exhibitors with the new complementary service of additional web pages on their fair web site www.art-miamigalleries.com. These new pages allowed collectors to preview the art fair's exhibitor's artists and artwork. This content was easily added using a simplified version of the Theo Digital Gallery System called FairSoft. Existing Theo clients that attended the artfair easliy shared their artwork with a simple click of a button saving them time while increasing their opportunity to find new collectors. Over 300 pieces of artwork from 190+ artists at the fair were available for view online. During the art fair, over 12,000 artist pages were viewed. The site continues to attact visitors curious as to the fine art exhibited each year.

November 2003: A Second Year with the Toronto International Art Fair

The Toronto International Art Fair again provided all gallery exhibitors with complementary web pages on their fair web site www.tiafairgalleries.com. These pages allowed collectors to preview the art fair's exhibitor's artists and artwork. This content was again added using the Theo Digital Gallery System. Exhibitor participation doubled with 650+ images of artwork from more than 300 artists put online in 2003. The exhibitor driven site proved its value by increasing the visitors to over 7000 during the art fair month alone. 30,000+ artist pages were viewed during the fair.

We are pleased to announce the arrival of Greg Allan to the Theo tech support and programming team. Greg brings years of artistic experience through music management and years of web site programming. Greg is excited to work with such a high calibre galleries as they look to find collectors for their artist's artwork through the Internet.

Rod Chapman's article helps uncover the many misteries of running an online gallery in support of a well established commercial art gallery. (click here for the article)

After many years of preparation, Theo and Gallerysoft have launched a new service that combines their individual expertise. Theo provides the Internet experience while Gallerysoft powers the in gallery operations. Together they represent the best solution for any gallery in the world to maximize their opportunities helping collectors. Efficiency in the gallery combined with phenomenal search engine placement has lead to many additional sales for our joint clients.

The Toronto International Art Fair is providing all gallery exhibitors with a new complementary service - additional web pages on the fair web site www.tiafairgalleries.com for collectors to preview your artists and artwork. This content is easily added using the Theo Digital Gallery System.  We are pleased to let you know that we have partnered with the Toronto International Art Fair to bring this complimentary feature to the TIAF web site, enabling each participating gallery to quickly put up images and communicate with remote collectors.

Benefits of a more comprehensive TIAF web site include:

• The creation of more traffic and links for your artists to your own gallery web site.

• Cross-pollination from gallery to gallery.

• The whole fair online, instead of a simple advertisement of the fair.

• Better service to previewing and remote collectors.

It is our sincerest pleasure to be working with over sixty galleries towards the success of this year's fair.

June 2002: Theo powers the Art Dealer's Association of Canada's (ADAC) web site

We are pleased to announce our recent association with the Art Dealer's Association of Canada (ADAC). The Theo Digital Gallery System will power ADAC's web site. The site gives a comprehensive overview of the ADAC organization and an overview of each member gallery, including online gallery links, exhibition schedules and artwork. Theo also works with a number of ADAC members.

January 2002: Theo Pays For Itself

Sales Generation

– Over the last 2 years of Theo, roughly $750,000 worth of artwork has been sold by all the galleries using the Theo Digital Gallery System.
– 20+% of monthly sales involved the Theo Digital Gallery System.
– thousand dollar sales within 15 minutes of sending out first digital photo packs.
– 75% of Allen Sapp show sales were initiated online with half of those completing in gallery. Instead of printing and mailing a catalogue, Assiniboia Gallery put the money into advertising and used their online gallery to communicate with potential collectors. National advertising combined with online access resulted in over 50% of buyers being new to the gallery coming from Saskatoon, Vancouver, Toronto, Montreal and the Eastern United States.
– 10% of regular exhibition sales came from buyers who had previewed the artwork online before coming into the gallery and buying.

Collector Contact

– over 10% of those mailed a show invitation browse the online gallery's exhibition and 10% of those browsers purchased artwork.
– the galleries on average are responding to an additional 20 emails a week. Emails are replies to digital photo packs, requests to view work or access to private sections of web site. The increased opportunity for sales is adding to the bottom line.
– each gallery adds over forty collector email addresses a month from web site requests and regular sales calls from interested clients.
– each gallery's web site averages over 400 visitors a month.
– over 40 images are viewed each day with 25% being serious collectors examining the larger details.

New Content

– Both galleries are investing half an hour to an hour per day into their online gallery as it is becoming integral to their sales and marketing.
– Galleries are adding upwards of fifty new pieces a month with less than 4 hours of work.
– 25% of online gallery visitors logged into private collector page

In response to discussions with gallerists about ways to reduce their costs without reducing their online services, we are pleased to introduce Theo Lite.  Theo Lite offers gallerists the ability to take control of the management of their online gallery at a very affordable price.  For Theo Lite details click here.

We are pleased to announce our partnership with Gallerysoft Inventory Management Software. We are beginning to build the tools that will enable galleries to update their web site using the GallerySoft software with the same powerful Theo engine.

March 2001: "BuyArt.com" The Vancouver Sun

“Too many times, you see technical people trying to tell artists and dealers, how to do things,” says software engineer Richard Thompson, who has developed the Internet software package…(click here for article)

November 2000: "Lower Mainland - Malcolm Parry" the Vancouver Sun

Tired of painstakingly entering Genn's work into a laptop computer...Thompson wrote and developed the software, launched it at the Toronto International Art Fair and is now reportedly doing a fire-sale business with public and private galleries in Canada... (click here for article)

August 2000: Theo Digital Gallery System Seeing Double in August

Interest in Theo is growing across Canada as galleries begin to recognize the high quality and sophistication of The run web sites...

July 2000: Theo Continues its Sweep of New Gallery Clients in July

Theo launches into July, signing a new gallery each week...

June 2000:  "The Second Dot.Com-ing." Vancouver Magazine

Thompson's idea is to offer a turnkey online marketing and management system as a way for existing small galleries to save on marketing costs. It's more than a customized website for the gallery... (click here for article)

June 2000: Theo Clients Jump Start Sales On-Line in First Month!

Gallery owners are overwhelmed with the immediate response and actual resulting sales on their online gallery....

May 2000: "Do-it-yourself online art for galleries." Business In Vancouver

If a Web site is not updated, then it becomes a museum with people viewing works that have already been sold...